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It was fate you found each other. Kismet. Destiny takes time and patience, just like cutting the Kismet 90 diamond.

The 90 facets versus the traditional 58 facets of a round brilliant diamond maximize brilliance, fire and sparkle.  It is a collection of prisms and mirrors and the alignment of these is what makes the Kismet 90 more beautiful and extraordinary.

Traditional round diamonds have had 58 facets for almost a hundred years, and that works pretty well. But cutters have always felt that the traditional arrangement just wasn’t getting all the fire that Mother Nature locked away in diamonds.

The beauty of the Kismet 90 is the arrangement of the 32 extra facets; 24 more on the crown and 8 more on the pavilion.  The additional row of facets on the crown reduces the size of the table from 58% to 45%, which enables the diamond to refract maximum light. This beautiful pattern creates prisms of light which is what the eye sees as scintillation. The Kismet 90 appears to be a higher color and better clarity than an ordinary round brilliant diamond. The precise angles of the Kismet 90 facets are what create the largest diameter possible, while beautifully reflecting light through the top.

The light entering from any direction is completely reflected throughout the top (Brilliance). It’s dispersed into a display of sparkling flashes (Scintillation) and rainbow colors (Fire). Inside the diamond, the facets act as mirrors, creating maximum Brilliance balanced by Fire and accented by Scintillation. That is the secret to the dazzle of destiny.

Every Kismet 90 diamond has high standards of proportion, polish and symmetry which deliver a bigger, brighter and more brilliant appearance.  These diamonds are inscribed with a serial number and are accompanied with their very own unique GemEx Light Performance Analysis Report. Each ring is stamped with 14 karat and the exact diamond weight.

The Kismet 90 diamond is incomparable to ordinary round diamonds in the same price range. This special diamond cut is at an affordable price that gives the customer an exquisite diamond they will be proud to own because of its brilliance and beauty.

You have to see this extraordinary diamond for yourself, but the only place you'll find a true Kismet 90 is at Jeweler's Touch.

90 FACETS VS. TRADITIONAL 58

Diamond Buying Tips: What You Should Know Before Purchasing a Diamond

What should you know?

Buying a diamond is one of the most meaningful purchases many people will ever make. Whether you are shopping for an engagement ring, anniversary gift, diamond earrings, or a custom piece of jewelry, understanding what to look for can help you make a confident and informed decision.

With so many diamond shapes, grading reports, price ranges, and setting options available, the buying process can sometimes feel overwhelming. The good news is that learning a few essential diamond buying tips can make the experience much easier and help you find a diamond that fits both your style and budget.

Understand the 4Cs of Diamonds

The most important factor when buying a diamond is understanding the 4Cs:

  • Cut
  • Color
  • Clarity
  • Carat Weight

These grading categories determine the overall beauty, rarity, and value of a diamond.


Choose the Right Diamond Shape

Diamond shape plays a major role in the appearance and personality of a ring or jewelry piece.

Popular diamond shapes include:

  • Round Brilliant
  • Oval
  • Cushion
  • Emerald
  • Pear
  • Princess
  • Radiant
  • Marquise
  • Asscher
  • Heart

Round brilliant diamonds remain the most popular because they maximize sparkle, while oval and cushion cuts continue to trend for modern engagement rings.


Decide Between Natural and Lab Grown Diamonds

Many shoppers today compare natural diamonds and lab grown diamonds before making a purchase.

Lab grown diamonds are physically and chemically identical to mined diamonds but are created in controlled laboratory environments. They often cost significantly less than natural diamonds of similar quality.

Natural diamonds are formed over billions of years beneath the earth’s surface and may hold stronger long-term rarity appeal for some buyers.

Both options can be beautiful choices depending on your priorities and budget.

Always Ask for a Diamond Report

When purchasing a diamond, it is important to choose a stone that includes a grading report from a reputable gemological laboratory.

Common diamond reports include:


  • GIA (Gemological Institute of America)

  • IGI (International Gemological Institute)

  • AGS (American Gem Society)

A report provides independent verification of the diamond’s quality characteristics and helps ensure transparency during the buying process.

Final Diamond Buying Tips

Buying a diamond should feel exciting, not stressful. Taking the time to learn about the 4Cs, compare options, and work with a knowledgeable jeweler can help you feel confident in your purchase.The best diamond is not necessarily the biggest or most expensive — it is the one that fits your style, your story, and your budget while delivering beauty and meaning that will last a lifetime.