Alex Woo is an award-winning designer who has been designing personal and timeless jewelry for over twenty years. As a leading jeweler among a new generation of designers, her eponymous brand of premium fine jewelry charms is one of the most recognized and coveted. Known for her sculptural charms that blend premium craftsmanship with personal storytelling, all her designs are made in New York City. A pioneer in her industry, she was the first jewelry designer to specialize in personalization with her most recognized and celebrated Little Icons™ Collections.
