Colored gemstone jewelry should be cleaned with a soft, damp cloth.
Maintaining Brilliance
Bridal jewelry, such as engagement rings and wedding bands are typically worn daily, and can appear like they've lost their sparkle if not cleaned on a regular basis. Lotions put film on diamonds and reduce their shininess. Don't wear diamond jewelry while doing rough work. Avoid chlorinated pools and hot tubs. Avoid touching diamonds with your fingers, as smudges can affect a diamond's luster and fire.
Clarity Enhanced Stones
For color or clarity enhanced gemstones, ask a Jeweler's Touch professional about cleaning and repair for your gemstone jewelry. For more information about each particular gemstone, read our gemstone guide.
Related Links
- Learn about Gemstones
- Learn how to Care for Diamond Jewelry
- Learn how to Care for Fine Jewelry
Understand the 4Cs of Diamonds
The most important factor when buying a diamond is understanding the 4Cs:
- Cut
- Color
- Clarity
- Carat Weight
These grading categories determine the overall beauty, rarity, and value of a diamond.
Choose the Right Diamond Shape
Diamond shape plays a major role in the appearance and personality of a ring or jewelry piece.
Popular diamond shapes include:
- Round Brilliant
- Oval
- Cushion
- Emerald
- Pear
- Princess
- Radiant
- Marquise
- Asscher
- Heart
Round brilliant diamonds remain the most popular because they maximize sparkle, while oval and cushion cuts continue to trend for modern engagement rings.
Decide Between Natural and Lab Grown Diamonds
Many shoppers today compare natural diamonds and lab grown diamonds before making a purchase.
Lab grown diamonds are physically and chemically identical to mined diamonds but are created in controlled laboratory environments. They often cost significantly less than natural diamonds of similar quality.
Natural diamonds are formed over billions of years beneath the earth’s surface and may hold stronger long-term rarity appeal for some buyers.
Both options can be beautiful choices depending on your priorities and budget.
Always Ask for a Diamond Report
When purchasing a diamond, it is important to choose a stone that includes a grading report from a reputable gemological laboratory.
Common diamond reports include:
GIA (Gemological Institute of America)
IGI (International Gemological Institute)
AGS (American Gem Society)
A report provides independent verification of the diamond’s quality characteristics and helps ensure transparency during the buying process.
Final Diamond Buying Tips
Buying a diamond should feel exciting, not stressful. Taking the time to learn about the 4Cs, compare options, and work with a knowledgeable jeweler can help you feel confident in your purchase.The best diamond is not necessarily the biggest or most expensive — it is the one that fits your style, your story, and your budget while delivering beauty and meaning that will last a lifetime.