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Colored gemstone jewelry should be cleaned with a soft, damp cloth.

Maintaining Brilliance

Bridal jewelry, such as engagement rings and wedding bands are typically worn daily, and can appear like they've lost their sparkle if not cleaned on a regular basis. Lotions put film on diamonds and reduce their shininess. Don't wear diamond jewelry while doing rough work. Avoid chlorinated pools and hot tubs. Avoid touching diamonds with your fingers, as smudges can affect a diamond's luster and fire.

Clarity Enhanced Stones

For color or clarity enhanced gemstones, ask a Jeweler's Touch professional about cleaning and repair for your gemstone jewelry. For more information about each particular gemstone, read our gemstone guide.

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Diamond Buying Tips: What You Should Know Before Purchasing a Diamond

What should you know?

Buying a diamond is one of the most meaningful purchases many people will ever make. Whether you are shopping for an engagement ring, anniversary gift, diamond earrings, or a custom piece of jewelry, understanding what to look for can help you make a confident and informed decision.

With so many diamond shapes, grading reports, price ranges, and setting options available, the buying process can sometimes feel overwhelming. The good news is that learning a few essential diamond buying tips can make the experience much easier and help you find a diamond that fits both your style and budget.

Understand the 4Cs of Diamonds

The most important factor when buying a diamond is understanding the 4Cs:

  • Cut
  • Color
  • Clarity
  • Carat Weight

These grading categories determine the overall beauty, rarity, and value of a diamond.


Choose the Right Diamond Shape

Diamond shape plays a major role in the appearance and personality of a ring or jewelry piece.

Popular diamond shapes include:

  • Round Brilliant
  • Oval
  • Cushion
  • Emerald
  • Pear
  • Princess
  • Radiant
  • Marquise
  • Asscher
  • Heart

Round brilliant diamonds remain the most popular because they maximize sparkle, while oval and cushion cuts continue to trend for modern engagement rings.


Decide Between Natural and Lab Grown Diamonds

Many shoppers today compare natural diamonds and lab grown diamonds before making a purchase.

Lab grown diamonds are physically and chemically identical to mined diamonds but are created in controlled laboratory environments. They often cost significantly less than natural diamonds of similar quality.

Natural diamonds are formed over billions of years beneath the earth’s surface and may hold stronger long-term rarity appeal for some buyers.

Both options can be beautiful choices depending on your priorities and budget.

Always Ask for a Diamond Report

When purchasing a diamond, it is important to choose a stone that includes a grading report from a reputable gemological laboratory.

Common diamond reports include:


  • GIA (Gemological Institute of America)

  • IGI (International Gemological Institute)

  • AGS (American Gem Society)

A report provides independent verification of the diamond’s quality characteristics and helps ensure transparency during the buying process.

Final Diamond Buying Tips

Buying a diamond should feel exciting, not stressful. Taking the time to learn about the 4Cs, compare options, and work with a knowledgeable jeweler can help you feel confident in your purchase.The best diamond is not necessarily the biggest or most expensive — it is the one that fits your style, your story, and your budget while delivering beauty and meaning that will last a lifetime.