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Jeweler's Touch is committed to making our website accessible to all users, including those with disabilities. Our goal is to provide an accessible website that conforms to World Wide Web Consortium’s Accessibility Guidelines (WCAG) 2.0 Levels A and AA. We continue to make every effort to test the website and to remove barriers that prevent persons with disabilities from interacting with or accessing information made available on our website. If we become aware of content that does not conform to the WCAG 2.0 Levels A and AA standards, we will make reasonable good faith efforts to make the content conform to the standards.

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Adobe Acrobat is required to view and print PDF documents that appear on this website. Download the latest free version of Adobe Reader in order to improve the viewing of these files. We are currently working on our processes to ensure all PDFs are accessible.

Third-Party Content

While we strive to adhere to the accepted guidelines and standards for accessibility and usability, it is not always possible to do so in all areas of the website, particularly as it relates to content by third parties. Jeweler's Touch is not responsible for ensuring that third-party content or plug-ins, which are not owned by Jeweler's Touch but are otherwise located on or linked to the store’s Website, conform to WCAG 2.0 Level AA, and shall not be liable if third-party content or plug-ins are inaccessible to individuals with disabilities.

Screen readers

To assist our visitors who are visually impaired or blind, our website is compatible with screen reading software.

Information, Goods and Services

Please be patient as these changes take effect. If, at any time, you have specific questions or concerns about the accessibility of any particular page, or if you are unable to access any information, goods or services found on our website, please email us here or call us at (714) 868-7556 to request the information in another format. We will make reasonable accommodations for people with disabilities in accordance with the Americans with Disabilities Act.

We welcome all feedback on improving our site's accessibility for all of our users. It is our ongoing goal to develop a website that is fully accessible to everyone.

Diamond Buying Tips: What You Should Know Before Purchasing a Diamond

What should you know?

Buying a diamond is one of the most meaningful purchases many people will ever make. Whether you are shopping for an engagement ring, anniversary gift, diamond earrings, or a custom piece of jewelry, understanding what to look for can help you make a confident and informed decision.

With so many diamond shapes, grading reports, price ranges, and setting options available, the buying process can sometimes feel overwhelming. The good news is that learning a few essential diamond buying tips can make the experience much easier and help you find a diamond that fits both your style and budget.

Understand the 4Cs of Diamonds

The most important factor when buying a diamond is understanding the 4Cs:

  • Cut
  • Color
  • Clarity
  • Carat Weight

These grading categories determine the overall beauty, rarity, and value of a diamond.


Choose the Right Diamond Shape

Diamond shape plays a major role in the appearance and personality of a ring or jewelry piece.

Popular diamond shapes include:

  • Round Brilliant
  • Oval
  • Cushion
  • Emerald
  • Pear
  • Princess
  • Radiant
  • Marquise
  • Asscher
  • Heart

Round brilliant diamonds remain the most popular because they maximize sparkle, while oval and cushion cuts continue to trend for modern engagement rings.


Decide Between Natural and Lab Grown Diamonds

Many shoppers today compare natural diamonds and lab grown diamonds before making a purchase.

Lab grown diamonds are physically and chemically identical to mined diamonds but are created in controlled laboratory environments. They often cost significantly less than natural diamonds of similar quality.

Natural diamonds are formed over billions of years beneath the earth’s surface and may hold stronger long-term rarity appeal for some buyers.

Both options can be beautiful choices depending on your priorities and budget.

Always Ask for a Diamond Report

When purchasing a diamond, it is important to choose a stone that includes a grading report from a reputable gemological laboratory.

Common diamond reports include:


  • GIA (Gemological Institute of America)

  • IGI (International Gemological Institute)

  • AGS (American Gem Society)

A report provides independent verification of the diamond’s quality characteristics and helps ensure transparency during the buying process.

Final Diamond Buying Tips

Buying a diamond should feel exciting, not stressful. Taking the time to learn about the 4Cs, compare options, and work with a knowledgeable jeweler can help you feel confident in your purchase.The best diamond is not necessarily the biggest or most expensive — it is the one that fits your style, your story, and your budget while delivering beauty and meaning that will last a lifetime.